Hashim Khan — SEO & organic growth How do people find you?

When someone looks for what a business offers — on Google, on a map, or by asking an AI — I work on making sure that business is what they find.

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  • 3+ yrsin SEO & organic growth
  • 30+website projects
  • 20industries
Live demo · illustrative
best running shoes for flat feet
    A list of results, or one AI answer — my job is to get you into both.
    01The problemHow discovery works now

    A question starts somewhere.

    Between someone’s question and a business, there are now many places to be found — or quietly skipped.

    1. A

      Search results

      Which pages get shown, and in what order. Most clicks go to the first few.

    2. B

      Maps & reviews

      For “near me”, people see a map, a profile and star ratings before any website.

    3. C

      Content & products

      Guides, comparisons and product pages — each judged on how well it answers the question.

    4. D

      AI answers

      An AI reads the sources and writes one answer. Only some sources get cited.

    Being found isn’t one problem anymore.

    I work on the systems between what people search for and what they eventually discover.

    02Selected work3 case studies

    I’ve worked on the problem from different angles.

    Organic growth looks different for every business. Here are three versions of the problem — and what I did about each.

    1. 01E-commerceActivewear brand · Technosport

      A platform can change without losing its search foundation.

      Problem
      An online store moving to a new website risked losing years of Google visibility.
      My role
      SEO planning and checks; developers built the platform.
      Worked on
      Redirecting every old page to its new one, launch-day checks, monitoring.
      Outcome
      Moved on the same domain, with search history planned to carry over.
      Read the case study

    2. 02Local searchRetail store network · Technosport

      When a business has many locations, discovery becomes a systems problem.

      Problem
      “Near me” searches show a map and store listings first. Every store needs one that’s accurate and verified.
      My role
      Store listings and local search across the retail network.
      Worked on
      Claiming and verifying listings, removing duplicates, the website’s store finder.
      Outcome
      One tracked system across outlets, retailers and distributors.
      Read the case study

    3. 03Organic growthEducation platform · HCL GUVI

      Organic growth doesn’t scale by publishing more pages.

      Problem
      Hundreds of course pages competing with each other — or missing what learners search for.
      My role
      SEO and content structure; trained two junior team members.
      Worked on
      Matching pages to real searches, clear structure, technical fixes, AI-assisted content.
      Outcome
      Organic traffic grew 200% during my time on the team.
      Read the case study
    See all work

    Alongside full-time roles

    30+ website projects & engagements

    Agency and freelance work for businesses across 20 industries — finding what held their sites back, planning new websites, and ongoing SEO and content. On new websites, I worked alongside the developers on structure, content and search — so each site was ready to be found from launch day.

    • SEO audits13Finding what stops a site from being found
    • Research & planning6What people search for, and how a site should be organised
    • New website builds5Structure, content & search, alongside developers
    • Ongoing SEO4Month-to-month work on growing search traffic
    • Content & blogs4Writing and structuring content people search for

    Industries

    • E-commerce & retail
    • Fashion & apparel
    • Sports nutrition
    • SaaS
    • AI software
    • EdTech
    • Healthcare
    • Legal
    • Food & bakery
    • Logistics
    • Consultancy
    • IT services
    • Home services
    • Cleaning & laundry
    • Pest control
    • Construction
    • Automotive
    • Industrial minerals
    • Coworking
    • Gaming content
    03The scale of the workSo far
    Experience
    3+

    years in SEO and organic growth

    Course landing pages
    200+

    plus MCQ and blog pages built to scale

    Website projects
    30+

    projects & engagements across 20 industries

    Retail search

    store listings, maps and store finder

    04AboutThe person

    I’m Hashim.

    I work on organic growth — helping businesses get found without paying for every click. I learned it the hands-on way: fixing pages, organising websites, and working out why one page gets found while another doesn’t.

    Then the question started to change. People still search, but more and more they ask an AI — and it answers with a handful of sources it trusts. So I’ve been learning how those answers are built, and where a business fits into them.

    That pulled me towards systems and building: automating the repetitive parts of the work, and using AI to make things myself rather than only advise on them.

    How the work has grown

    Making websites easy for search engines to read, understand and trust.

    05Direction & labWhere this is going

    But I’m not stopping at search.

    Search

    When people ask an AI instead of searching, which businesses get mentioned — and why? I’m studying how those answers pick their sources.

    AEOGEOLLM optimisationCitations

    Systems

    Getting the right message to the right customer without doing it by hand. I’ve run WhatsApp, RCS and feedback campaigns; now I’m exploring automation.

    WhatsAppRCSCRMNPSn8n

    Building

    Turning ideas into working things myself — small tools first, with AI coding tools as a collaborator.

    AI codingToolsExperiments

    Things I’m building / testing

    1. EXP-01

      Google Business Profile tool

      Something I’m building and testing to take the repetitive work out of managing store listings — location details, reports and reviews. It grew out of the retail work above. Early and experimental, not a finished product.

      Experimenting
    2. EXP-02

      How does AI decide what to recommend?

      Exploring which sources and brands AI answers mention — and why some get cited while others don’t.

      Testing
    3. EXP-03

      This website

      Built with AI coding tools. The process is part of the experiment.

      Live
    Open the lab
    06ContactSay hello

    Working on something?

    If you want to talk search, AI, websites or organic growth — write to me.

    hashimk.work@gmail.com
    Connect on LinkedIn
    Esc