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Lab · learning by building

But I’m not stopping at search.

Search is changing, and so is the work around it. This is where I explore what comes next — AI search, systems and building — mostly by experimenting.

01Three directionsSearch · Systems · Building

Search

When people ask an AI instead of searching, which businesses get mentioned — and why? I’m studying how those answers pick their sources.

AEOGEOLLM optimisationCitations

Systems

Getting the right message to the right customer without doing it by hand. I’ve run WhatsApp, RCS and feedback campaigns; now I’m exploring automation.

WhatsAppRCSCRMNPSn8n

Building

Turning ideas into working things myself — small tools first, with AI coding tools as a collaborator.

AI codingToolsExperiments

02ExperimentsIn progress

Things I’m building / testing

  1. EXP-01

    Google Business Profile tool

    Something I’m building and testing to take the repetitive work out of managing store listings — location details, reports and reviews. It grew out of the retail work above. Early and experimental, not a finished product.

    Location dataReportingReviews

    Experimenting
  2. EXP-02

    How does AI decide what to recommend?

    Exploring which sources and brands AI answers mention — and why some get cited while others don’t.

    CitationsSourcesBrand visibility

    Testing
  3. EXP-03

    This website

    Built with AI coding tools. The process is part of the experiment.

    AI coding toolsDesignSearch concepts

    Live

This page grows as the experiments do.

03ContactSay hello

Curious about something here?

If one of these experiments overlaps with what you’re working on, I’d like to hear about it.

Email me LinkedIn ↗